Reseña del libro "Website Strategies - Inspire, Engage, Convert (en Inglés)"
Marketing Hotels and Tourism Online is an essential manual with simple, practical and actionable advice that will get you inspired, focused and ready to take direct control of your on line marketing, reputation management, PR and public relations. Website, the first in the series outlines a simple and powerful process to build a solid website messaging strategy to attract the right travelers, get more leads and more bookings. Essential strategies to increase direct bookings, get 5 star reviews and build a stellar reputation are covered throughout the series.Hoteliers have always had superior knowledge of their property, services, products and destination, as well as guest needs and interests. In the past this advantage was hidden, as hotel managers and marketers had little access to travelers directly. In the new digital age distribution, publishing, advertising, marketing reputation management and public relations have shifted from traditional media to the new digital system that are far more accessible to small hotels and tourism companies. Today hoteliers, tourism operators and destination marketers have the ability to communicate directly to the widest possible audience. This book explains how to position your hotel and tourism service to the best possible advantage over the competition. it demonstrates the tools and strategies that will help you to capture visitor information and provide relevant content as part of an effective sales funnel. It covers the latest automated merchandising strategies that will reach and engage travelers and covert more high margin direct booking. It will explain how to get he best results from online distribution while maintaining brand integrity and optimizing direct sales.The book is divided into 3 easy to read and understand sections, these are: 1. WEBSITE How to perfect your web messaging strategy and website presence. 2. DIGITAL MEDIA How to create your digital network to communicate directly with your market.3. TECHNOLOGY Are the OTAs Eating your Apples - How to beat the Online Travel Agents at their own game and get more direct bookings. Get Your Hands On A Rich Collection Of Marketing Wisdom! A pioneer in Digital Media and Technology, founder of Barbados.org, most popular Caribbean travel site for Barbados, best-selling author of Website and winner of the Atlantic Canada Award for Innovation in Technology, featuring in New York Times (NYT 2011 nytimes.com/2011/04/19/business/19hotels.html) & The Financial Post, on Canadian TV and countless media... ... Ian R. Clayton, author of Marketing Hotels & Tourism Online needs no further recommendation! Series 2 Digital Media https: //www.amazon.com/Digital-Media-Marketing-Hotels-Driving/dp/1980271259
