Name: Ux Redefined: Winning and Keeping Customers With Enhanced Usability and User Experience (Management for Professionals) (en Inglés)
Price: 139260.00 COP
Availability: InStock
Author: Johannes Robier
ISBN: 9783319210612

portada Ux Redefined: Winning and Keeping Customers With Enhanced Usability and User Experience (Management for Professionals) (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Johannes Robier

Año

2015

Idioma

Inglés

N° páginas

121

Encuadernación

Tapa Dura

ISBN13

9783319210612

N° edición

Categorías

Técnicas de gestión empresarial

Ux Redefined: Winning and Keeping Customers With Enhanced Usability and User Experience (Management for Professionals) (en Inglés)

Johannes Robier (Autor) · Springer · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Ux Redefined: Winning and Keeping Customers With Enhanced Usability and User Experience (Management for Professionals) (en Inglés)"

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider. Interestingly, they build a sense of trust which is decisive towards their user experience, through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers? reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.