Name: The Marketer's Playbook: The Cmo's Guide to Modern Marketing (en Inglés)
Price: 85086.00 COP
Availability: InStock
Author: Tony Quin
ISBN: 9780999858509

portada The Marketer's Playbook: The Cmo's Guide to Modern Marketing (en Inglés)

Formato

Libro Físico

Editorial

Soda Press

Autor

Tony Quin

Categoría

Economía

Año

2018

Idioma

Inglés

N° páginas

220

Encuadernación

Tapa Blanda

ISBN13

9780999858509

The Marketer's Playbook: The Cmo's Guide to Modern Marketing (en Inglés)

Tony Quin (Autor) · Soda Press · Tapa Blanda

Libro Nuevo

$ 85.086

$ 170.173

Ahorras: $ 85.086

50% descuento

Envío normal

Origen: España (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 26 de Julio y el Miércoles 07 de Agosto.

Lo recibirás en cualquier lugar de Colombia entre 1 y 5 días hábiles luego del envío.

Reseña del libro "The Marketer's Playbook: The Cmo's Guide to Modern Marketing (en Inglés)"

"The Marketer's Playbook" is an invaluable step-by-step guide for how to construct a complete modern marketing system.Marketing pro Tony Quin cuts through the confusion and complexity of today's marketing landscape and reveal what's important and what's not. In easy to follow steps the authors explain how companies can create a modern marketing system designed for today's digitally savvy consumers. In seven layers "The Marketer's Playbook" builds a modern marketing system from the ground up. Think Before You Act - develop the strategic plan that shows you what to do. The Engine for Growth - ensure you have healthy brand ready to go to market. Hello World - connect with consumers for the first time. Courting Success - cultivate prospects until they are ready to become buyers. Closing the Deal - convert prospects into customers. Winning the Marathon - keep customers and turn them into advocates. Firing on All Cylinders - how to build and operate the system. Subjects covered include: The 10 steps to a great marketing strategy. Turning your plan into an execution Playbook and Roadmap. The marketing technology you really need and how to get your company behind it. When to use media, from print to digital, and how to get the mix right. Mastering the challenges of making world-class content. Growing customer Lifetime Value. Digital marketing strategy. Mobile marketing and ecommerce. Integrating marketing and sales How to win against larger competitors. "The Marketer's Playbook" lays out what to do and when to do it. From what goes into a marketing plan to how to nurture leads. It shows what processes, people, technology and consumer insights are needed at each step. It examines how to shift a company culture from product-oriented to consumer-oriented, how to get employee support, how to use marketing agencies, and how to get your budget approved. For any executive focused on financial services marketing, consumer goods marketing, CMO digital marketing or best marketing practices, this timely book is your playbook.