Libro The Instigatory Theory of ngo Communication: Strategic Communication in Civil Society Organizations De Evandro Oliveira

portada The Instigatory Theory of ngo Communication: Strategic Communication in Civil Society Organizations (Organisationskommunikation)

Formato

Libro Físico

Editorial

Springer Vs

Autor

Evandro Oliveira

Año

2019

Idioma

Inglés

N° páginas

262

Encuadernación

Tapa Blanda

ISBN13

9783658268572

N° edición

Categorías

Relaciones públicas

The Instigatory Theory of ngo Communication: Strategic Communication in Civil Society Organizations (Organisationskommunikation)

Evandro Oliveira (Autor) · Springer Vs · Tapa Blanda

Sin Stock

Reseña del libro "The Instigatory Theory of ngo Communication: Strategic Communication in Civil Society Organizations (Organisationskommunikation)"

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.