Name: The Innovation Odyssey (en Inglés)
Price: 187515.00 COP
Availability: InStock
Author: Christophe Midler; Marc Alochet; Christophe De Charentenay
ISBN: 9781032387468

portada The Innovation Odyssey (en Inglés)

Formato

Libro Físico

Editorial

Auerbach Publications

Autor

Christophe Midler; Marc Alochet; Christophe De Charentenay

Idioma

Inglés

N° páginas

226

Encuadernación

Tapa Blanda

ISBN13

9781032387468

N° edición

The Innovation Odyssey (en Inglés)

Christophe Midler; Marc Alochet; Christophe De Charentenay (Autor) · Auerbach Publications · Tapa Blanda

Libro Nuevo

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Innovation Odyssey (en Inglés)"

Affordable is not typically the first adjective used to describe an electric automobile. This book traces the history of an affordable electric car, from its genesis to its marketing. This history is more than a singular adventure. It is the analysis of a project that allows us to understand the key issues of strategy and management of contemporary innovation. The book features in lessons in: Strategy revealing the complexity of international product development and the conditions for its implementation in today's fragmented world Project management showing what is required to succeed in the a priori impossible challenge of a design within an alliance between five partners from four different countries Innovation demonstrating that the electrification of mobility can be combined with affordable prices Industrial policy using the emblematic domain of electric vehicles to illustrate the major role of public authorities in technology, the future direction of this role, and the importance in the competition between Western and Chinese industries Intrapreneurship showing that a start-up is not the only context in which it is possible to attempt and experience breakthroughs.