Reseña del libro "The Entrepreneurial Mindset (en Inglés)"
It is well known that the U.S. economy is driven by small businesses. Over 90 percent of the nation's GDP is generated by businesses with fewer than 50 employees, but starting a business and having it succeed is a rare accomplishment! This is evident by the statistics presented by the Small Business Administration and the US Chamber of Commerce. On average, over 50% of new businesses fail in the first 2 years, and 97% fail within 5 years. And in just the last few years, for the first time in U.S. business history, there have been more failures than starts. This is a serious economic problem! But this epidemic of failure can be cured with good planning and flawless execution of business wisdom and fundamentals. It may not be as difficult as it seems if aspiring entrepreneurs have the right tools, information, resources, patience ... and the proper mindset. The Entrepreneurial Mindset explores why so many small businesses fail, and provides aspiring and novice entrepreneurs a self-assessment to help determine if they have the appropriate attitude, aptitude, skills, knowledge, patience, support, resources and direction to successfully start a business. Those who elect to proceed will find a comprehensive, step-by-step methodology for planning and implementing a successful business launch. The text is filled with stories and examples, and provides links to important planning documents and even an opportunity to join a network of like-minded individuals. "Mindset" is an essential text for those who want their business to thrive!
