Name: The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership (en Inglés)
Price: 80899.00 COP
Availability: InStock
Author: Curran Hackett, Mary
ISBN: 9781400232796

portada The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership (en Inglés)

Formato

Libro Físico

Editorial

HarperCollins Leadership

Autor

Curran Hackett, Mary

Idioma

Inglés

N° páginas

176

Encuadernación

Tapa Blanda

Dimensiones

20.8 x 13.8 x 1.6 cm

Peso

0.18 kg.

ISBN13

9781400232796

Categorías

Estrategia empresarial
Técnicas de gestión empresarial
Esquemas y prácticas de trabajo

The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership (en Inglés)

Curran Hackett, Mary (Autor) · HarperCollins Leadership · Tapa Blanda

Libro Físico

$ 80.899

$ 124.460

Ahorras: $ 43.561

35% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 01 de Agosto y el Lunes 12 de Agosto.

Lo recibirás en cualquier lugar de Colombia entre 1 y 5 días hábiles luego del envío.

Reseña del libro "The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership (en Inglés)"

What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry.After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company's two young founders set out to individualize credit, the financial world thought they were crazy...until it was clear that they weren't.Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated.Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry.Through the story of Capital One, you'll learn: How to recognize underserved sections of a market.How rejection by every company in the business doesn't mean it's time to quit.How to determine what people want and how to get it to them.How to employ marketing campaigns that will change the way people live.Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.