The Art of Intelligence: Why companies need Intelligence to stay ahead in a changing world
Reseña del libro "The Art of Intelligence: Why companies need Intelligence to stay ahead in a changing world"
The Art of Intelligence equips managers with essential tools and best practices to establish and improve Intelligence within the company. Johannes Deltl has discovered that, while each global organization is different, the framework that these organisations apply to build successful Intelligence is the same. The book is written in a very practical, 'hands on' approach with numerous tips and tricks of the trade. It presents case studies and examples of over 40 companies such as Johnson Controls, Deutsche Telekom, Metro, Lanxess, Star Alliance, Roland Berger Strategy Consultants. Praise about the book Intelligence is one of the most impactful differentiators for any successful company. 'The Art of Intelligence' provides an easy-to-follow approach to Intelligence; it bridges elegantly from the strategic importance to the practical application of Intelligence in your company. This book keeps you thinking. Christian Mezger, SVP Corporate Finance, Ciber In his recent book the Art of Intelligence, Johannes talks about the WHY and the HOW companies that want to win in an ever faster changing environment need to focus on managing intelligence in order to anticipate competitors moves or even design the future. The book is very well structured and interesting cases help the reader understand how the theory can be implemented into real business life. Stephan Czypionka, Marketing Director, Coca Cola Argentina Johannes Deltl s book The Art of Intelligence goes beyond the Intelligence Cycle. Case examples from 40 companies illustrate how theory can be implemented in practice, with an eye on success stories and pitfalls. Clearly written by an Intelligence practitioner, the book is suitable for managers and academics alike. Stoyan Kenderov, Head of mobile and social, Intuit 'The Art of Intelligence' from Johannes pulls together a 30,000 foot compendium of the why, what, how and what now of market intelligence for those starting out. It represents an authority on leveraging IT as well as outsourcing and lays crumbs to source additional reading from other leading authorities. Johannes brings to life each of the steps in the intelligence process by using examples from leading companies from a variety of dynamic industries as well as entire chapter dedicated to how they have positioned intelligence to survive in the most turbulent of industries. Thank you Johannes for the 'Art of Intelligence'. Andrew Beurschgens, Head Market Intelligence, Market & Customer Insight, Everything Everywhere
