Name: Social Media Marketing, Second Edition: Strategies in Utilizing Consumer-Generated Content (en Inglés)
Price: 132803.00 COP
Availability: InStock
Author: Moriuchi, Emi
ISBN: 9781948976787

portada Social Media Marketing, Second Edition: Strategies in Utilizing Consumer-Generated Content (en Inglés)

Formato

Libro Físico

Autor

Emi Moriuchi

Editorial

Business Expert Press

Idioma

Inglés

N° páginas

166

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.9 cm

Peso

0.23 kg.

ISBN13

9781948976787

N° edición

0002

Categorías

Economía conductista
Estrategias para la toma de deciciones empresariales
Publicidad

Social Media Marketing, Second Edition: Strategies in Utilizing Consumer-Generated Content (en Inglés)

Emi Moriuchi (Autor) · Business Expert Press · Tapa Blanda

Libro Nuevo

$ 132.803

$ 204.312

Ahorras: $ 71.509

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 19 de Julio y el Martes 30 de Julio.

Lo recibirás en cualquier lugar de Colombia entre 1 y 5 días hábiles luego del envío.

Reseña del libro "Social Media Marketing, Second Edition: Strategies in Utilizing Consumer-Generated Content (en Inglés)"

Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers' vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the companies' marketing strategy. Brands and companies have enabled consumers to be producers of original content, cocreators for an existing brand, and curators for trending ideas in the marketing place. The author explains why it is even more important today that brands need consumers' voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers' psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively.