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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka
Rajkishore Nayak
(Autor)
·
Charitha Harshani Perera
(Autor)
·
Long Van Thang Nguyen
(Autor)
·
Springer
· Tapa Dura
Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka - Perera, Charitha Harshani ; Nayak, Rajkishore ; Nguyen, Long Van Thang
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Reseña del libro "Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka"
Chapter 1. Introduction.- Chapter 2. Literature Review.- Chapter 3. Research Model and Hypotheses.- Chapter 4. Methodology and Methods.- Chapter 5. Quantitative data Presentation and Analysis: Descriptive Analysis.- Chapter 6. Quantitative data Presentation and Analysis: Inferential Analysis.- Chapter 7. Discussion.- Chapter 8. Conclusion.
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