Name: Small Cities With big Dreams: Creative Placemaking and Branding Strategies (en Inglés)
Price: 558620.00 COP
Availability: InStock
Author: Greg Richards; Lian Duif
ISBN: 9780815385424

portada Small Cities With big Dreams: Creative Placemaking and Branding Strategies (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Greg Richards; Lian Duif

Año

2018

Idioma

Inglés

N° páginas

268

Encuadernación

Tapa Dura

ISBN13

9780815385424

N° edición

Categorías

Aspectos arquitectónicos

Small Cities With big Dreams: Creative Placemaking and Branding Strategies (en Inglés)

Greg Richards; Lian Duif (Autor) · Routledge · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Small Cities With big Dreams: Creative Placemaking and Branding Strategies (en Inglés)"

How can small cities make an impact in a globalizing world dominated by ‘world cities’ and urban development strategies aimed at increasing agglomeration? This book addresses the challenges of smaller cities trying to put themselves on the map, attract resources and initiate development. Placemaking has become an important tool for driving urban development that is sensitive to the needs of communities. This volume examines the development of creative placemaking practices that can help to link small cities to external networks, stimulate collaboration and help them make the most of the opportunities presented by the knowledge economy. The authors argue that the adoption of more strategic, holistic placemaking strategies that engage all stakeholders can be a successful alternative to copying bigger places. Drawing on a range of examples from around the world, they analyse small city development strategies and identify key success factors. This book focuses on the case of ‘s-Hertogenbosch, a small Dutch city that used cultural programming to link itself to global networks and stimulate economic, cultural, social and creative development. It advocates the use of cultural programming strategies as a more flexible alternative to traditional top-down planning approaches and as a means of avoiding copying the big city.