Libro Relationship Between Market-Oriented Culture and Business Performance De Aliakbari, Mohadeseh

portada Relationship Between Market-Oriented Culture and Business Performance

Formato

Libro Físico

Autor

Mohadeseh Aliakbari

Editorial

Noor Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.5 cm

Peso

0.13 kg.

ISBN13

9786202352499

Categorías

Técnicas de gestión empresarial

Relationship Between Market-Oriented Culture and Business Performance

Mohadeseh Aliakbari (Autor) · Noor Publishing · Tapa Blanda

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Reseña del libro "Relationship Between Market-Oriented Culture and Business Performance"

Marketing is one of the most important branches of management knowledge, the main task of which is to identify human needs and wants and meet them through the process of exchanging resources. Because today's societies, more than ever, face the unlimited needs of human beings on the one hand and the lack of resources on the other, and managers must meet the unlimited needs of individuals with these limited resources. In today's highly competitive markets, due to the high importance of buyers in the survival and development of companies, not only the marketing department guarantees profitable sales, but all departments and organizational units must focus on the desired performance of customers. Therefore, commercial organizations need marketing strategies for productivity and sustainability in the market. The importance of these strategies has been observed in the life and survival of organizations.