Name: PR in a Week (en Inglés)
Price: 77926.00 COP
Availability: InStock
Author: Salter, Brian
ISBN: 9781473610293

Formato

Libro Físico

Autor

Brian Salter

Editorial

Teach Yourself

Año

2016

Idioma

Inglés

N° páginas

128

Encuadernación

Tapa Blanda

Dimensiones

19.8 x 13.2 x 1.0 cm

Peso

0.11 kg.

ISBN13

9781473610293

Categorías

Relaciones públicas

PR in a Week (en Inglés)

Brian Salter (Autor) · Teach Yourself · Tapa Blanda

Libro Nuevo

$ 77.926

$ 129.877

Ahorras: $ 51.951

40% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 12 de Julio y el Viernes 19 de Julio.

Lo recibirás en cualquier lugar de Colombia entre 1 y 5 días hábiles luego del envío.

Reseña del libro "PR in a Week (en Inglés)"

Brilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change. Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend them after they have been made. But PR is not just for self-conscious organizations. If you are looking for a job or an in-house promotion; or if you are trying to publicize a fundraiser for your local charity; if you're trying to advance a cause, or you want others to appreciate your point of view, you need your voice to be heard. Nowadays there is a veritable plethora of communication channels available, ranging from traditional newspapers and magazines to online outlets including ezines, social networking sites and blogs. Some of these are good in some situations, but hopeless in others. Throughout this book we will be concentrating on how we can effect the flow of information and how we can achieve the desired mindset change in our target audiences. - Sunday: Who needs PR- Monday: External audiences- Tuesday: Dealing with the media- Wednesday: Social Media- Thursday: Practical pointers for powerful press releases- Friday: Marketing communications- Saturday: Internal PR