Name: Marketing of Telecom Services (en Inglés)
Price: 574380.00 COP
Availability: InStock
Author: Rao, K. R. Mohana
ISBN: 9788183567183

portada Marketing of Telecom Services (en Inglés)

Formato

Libro Físico

Autor

K. R. Mohana Rao

Editorial

Discovery Publishing House Pvt Ltd

Idioma

Inglés

N° páginas

312

Encuadernación

Tapa Dura

Dimensiones

22.9 x 15.2 x 1.9 cm

Peso

0.59 kg.

ISBN13

9788183567183

Categorías

Educación

Marketing of Telecom Services (en Inglés)

K. R. Mohana Rao (Autor) · Discovery Publishing House Pvt Ltd · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Marketing of Telecom Services (en Inglés)"

Telecommunications brought many changes in the country ranging from industrial growth to enhancement of quality life of the people. Particularly after the entry of mobile telephony the growth of this sector is substantial. It could penetrate into rural areas and influence the lifestyles of rural India. The fixed line services though facing some problems due to the trend towards mobile, its role in the development can not be over emphasized. This book is based on a research work on fixed line telecom services. The book presents the organizational system of BSNL, its marketing approach and performance. It also presents the opinion of consumers as well as employees of the organization on the functionalities of the company and the place of fixed line service in the changing business scenario on the basis of an empirical study. This book is useful for the students of commerce, economics and management, researchers and the executives of telecom industry.