Name: Grupo Clarín: From Argentine Newspaper to Convergent Media Conglomerate (Global Media Giants) (en Inglés)
Price: 224990.00 COP
Availability: InStock
Author: Guillermo Mastrini; Martin Becerra; Ana Bizberge
ISBN: 9780367507343

portada Grupo Clarín: From Argentine Newspaper to Convergent Media Conglomerate (Global Media Giants) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Guillermo Mastrini; Martin Becerra; Ana Bizberge

Año

2021

Idioma

Inglés

N° páginas

152

Encuadernación

Tapa Dura

ISBN13

9780367507343

N° edición

Categorías

Sistemas económicos

Grupo Clarín: From Argentine Newspaper to Convergent Media Conglomerate (Global Media Giants) (en Inglés)

Guillermo Mastrini; Martin Becerra; Ana Bizberge (Autor) · Routledge · Tapa Dura

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Reseña del libro "Grupo Clarín: From Argentine Newspaper to Convergent Media Conglomerate (Global Media Giants) (en Inglés)"

From its emergence as a modest newspaper to becoming the largest communication group in Argentina, and one of the main communications groups in Latin America, this book examines the media conglomerate Grupo Clarín. Guillermo Mastrini, Martín Becerra and Ana Bizberge analyze the group's corporate structure and the aspects that have contributed to its expansion throughout its history, mapping its stages of growth to the regulatory policies, cultural politics, economics and political history of Argentina over the last few decades. This book offers a compelling analysis of one of the key players in the Latin American communication and information market, highlighting how the conglomerate has continued to grow under various different governments - by achieving legal reforms and influencing policies - and continues to have great capacity to influence the policy and regulation of the system, the market structure and cultural consumption in the region. This book is ideal for students, scholars and researchers of global media, political economy, and media and communication, especially those with an interest in Latin America.