Libro Get Vocal for Local: How to develop a successful regional digital marketing strategy for the Indian De Arvin Subramanian

portada Get Vocal for Local: How to develop a successful regional digital marketing strategy for the Indian market

Formato

Libro Físico

Autor

Arvind Subramanian

Editorial

Notion Press

Idioma

Inglés

N° páginas

160

Encuadernación

Tapa Blanda

Dimensiones

20.3 x 12.7 x 0.9 cm

Peso

0.18 kg.

ISBN13

9781649516701

Categorías

Investigación de mercado

Get Vocal for Local: How to develop a successful regional digital marketing strategy for the Indian market

Arvind Subramanian (Autor) · Notion Press · Tapa Blanda

Sin Stock

Reseña del libro "Get Vocal for Local: How to develop a successful regional digital marketing strategy for the Indian market"

Excellent work! Very relevant examples included including some very recent too. Great synthesis of essentials of marketing communications in the modern context.Mayur AbhayaManaging Director - Lifecell InternationalArvin Subramanian has put together simple techniques that can be applied by today's marketers in preparing effective digital content strategies for a brand. In current times, the need to connect with your audience locally is paramount and this book helps put that core thought into pragmatic solutions.Manish Kishore & Surej Salim, Founders - Digitally Inspired MediaAbout the book Today, India is seeing tremendous internet penetration. Especially regional users are adopting the internet at a rapid pace. This opens up, phenomenal opportunities for brands to further expand and cater to such a new internet audience. But the challenge for brands is that consumers from each regional market is starkly unique and different from each other. Brands cannot operate with one size fits for all strategy, in this kind of situation. This handbook talks about the various stages and processes involved in customizing content strategy, to craft the brand's regional narrative.