Name: Everything but the Coffee: Learning About America From Starbucks (en Inglés)
Price: 187355.00 COP
Availability: InStock
Author: Bryant Simon
ISBN: 9780520269927

portada Everything but the Coffee: Learning About America From Starbucks (en Inglés)

Formato

Libro Físico

Editorial

University Of California Press

Autor

Bryant Simon

Año

2011

Idioma

Inglés

N° páginas

304

Encuadernación

Tapa Blanda

Peso

0.90

ISBN13

9780520269927

Categorías

Historia societaria

Everything but the Coffee: Learning About America From Starbucks (en Inglés)

Bryant Simon (Autor) · University Of California Press · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Everything but the Coffee: Learning About America From Starbucks (en Inglés)"

Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.