Libro Events and Festivals as strategies for a Region and City De Shih, Jung Feng

portada Events and Festivals as strategies for a Region and City

Formato

Libro Físico

Autor

Jung Feng Shih

Editorial

Editions Universitaires Europeennes

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.3 cm

Peso

0.09 kg.

ISBN13

9786138482826

Categorías

Sociedad y cultura general

Events and Festivals as strategies for a Region and City

Jung Feng Shih (Autor) · Editions Universitaires Europeennes · Tapa Blanda

Sin Stock

Reseña del libro "Events and Festivals as strategies for a Region and City"

The book is to show events and festivals as strategy to promote a city or destination and to build their images and branding. With interviews and deep reviews on past research, this book is going to provide some case studies on how events/festivals can be used to promote a region/city. The case study is in Normandy, France where I complete my master degree and I have a chance for close observation on the region.