Name: Empirical Perspectives of Celebrity Endorsements (en Inglés)
Price: 91514.00 COP
Availability: InStock
Author: Roy, Kisholoy
ISBN: 9781982934323

portada Empirical Perspectives of Celebrity Endorsements (en Inglés)

Formato

Libro Físico

Autor

Kisholoy Roy

Editorial

Independently Published

Idioma

Inglés

N° páginas

196

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.1 cm

Peso

0.29 kg.

ISBN13

9781982934323

Categorías

Empirical Perspectives of Celebrity Endorsements (en Inglés)

Kisholoy Roy (Autor) · Independently Published · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Empirical Perspectives of Celebrity Endorsements (en Inglés)"

This book titled Empirical Perspectives of Celebrity Endorsements is a collection of some of the best empirical research papers that i have developed for over a decade in the area of celebrity endorsements. This book starts off with the introduction to the subject of celebrity endorsements which is extremely relevant and interesting in contemporary era since a lot of paradigm shifts and emerging practices have come to the fore in the last couple of years in the business of brands and brand communication. This book mainly emphasizes on celebrity endorsements across product categories and their respective contributions in terms of effects and impacts. The book signs off with two crucial chapters in the form of research papers - one on how the effects of endorsements and endorser types differ/do not differ across product categories and the consumer perceptions regarding outcomes of celebrity endorsements in general.This is book is entirely research based and hence any research scholar working in this area will stand to gain good amount of fodder to seek direction and further his research in the domain of celebrity endorsements.