Name: Cross-Cultural Management (Routledge International Business Studies) (en Inglés)
Price: 211572.00 COP
Availability: InStock
Author: Mai Nguyen-Phuong-Mai
ISBN: 9781138304666

portada Cross-Cultural Management (Routledge International Business Studies) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Mai Nguyen-Phuong-Mai

Año

2019

Idioma

Inglés

N° páginas

356

Encuadernación

Tapa Blanda

ISBN13

9781138304666

N° edición

Categorías

Comunicación y presentación empresarial

Cross-Cultural Management (Routledge International Business Studies) (en Inglés)

Mai Nguyen-Phuong-Mai (Autor) · Routledge · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Cross-Cultural Management (Routledge International Business Studies) (en Inglés)"

Cross-Cultural Management: With Insights from Brain Science explores a broad range of topics on the impact of culture in international business and vice versa, and the impact of businesses and individuals in shaping a culture. It provides critical and in-depth information on globalization, global/glocal leadership, cross-cultural marketing, and cross-cultural negotiation. It also discusses many other topics that are not typically found in the mainstream management textbooks such as diversity management, bias management, cross-cultural motivation strategies, and change management. While most literature in the field is dominated by the static paradigm, that is, culture is fixed, nation equates to culture, and values are binary, this book takes a different approach. It regards national values as a first-best-guess and balances it with an introduction of the dynamic paradigm. This school of thought posits that culture is not static, context is the software of the mind, opposing values coexist, change is constant, and individuals can develop a multicultural mind. A unique feature of this book is the contribution of an interdisciplinary approach. It’s the first textbook of cross-cultural management that incorporates latest findings from the emerging discipline of cultural neuroscience and evolutionary biology in the discussion. Such a holistic approach is meant to help readers gain a deeper and broader understanding of the subjects.