Name: Competing With Giants: How one Family-Owned Company Took on the Multinationals and won (en Inglés)
Price: 106761.00 COP
Availability: InStock
Author: Tr&
ISBN: 9781946633156

portada Competing With Giants: How one Family-Owned Company Took on the Multinationals and won (en Inglés)

Formato

Libro Físico

Editorial

Forbesbooks

Autor

Tr&

Año

2018

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Dura

ISBN13

9781946633156

Categorías

Emprendimeinto

Competing With Giants: How one Family-Owned Company Took on the Multinationals and won (en Inglés)

Tr& (Autor) · Forbesbooks · Tapa Dura

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Reseña del libro "Competing With Giants: How one Family-Owned Company Took on the Multinationals and won (en Inglés)"

Asias growing economic clout is starting to re-shape global business rules that have been molded by Western multinationals for many decades. The regions rising star, Vietnam, is now flexing its economic muscles and Competing with Giants tells the story of its transformation from war ruin to dynamic nation through the experiences of Tân Hi?p Phát (THP), the drinks company founded by Phuong Uyên Tr?ns family. Narrated through the eyes of the daughter who watched her parents overcome numerous obstacles to achieve success, the book offers a primer for others to follow suit. Its message is an empowering one. East and West can learn from each other. Family-owned businesses are thriving. Asian women are making their mark. Most importantly of all, it shows that small companies, which take advantage of their local knowledge and marry it with the best international standards, can hold their own and even outflank giant global corporations. It is not easy, but as THPs founder, Tr?n Quí Thanh, tells himself daily, Nothing is Impossible.