Name: Big Data and Analytics: Strategic and Organizational Impacts (en Inglés)
Price: 304835.00 COP
Availability: InStock
Author: Vincenzo Morabito
ISBN: 9783319106649

portada Big Data and Analytics: Strategic and Organizational Impacts (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Vincenzo Morabito

Año

2015

Idioma

Inglés

N° páginas

183

Encuadernación

Tapa Dura

ISBN13

9783319106649

N° edición

2015

Categorías

Estrategias para la toma de deciciones empresariales

Big Data and Analytics: Strategic and Organizational Impacts (en Inglés)

Vincenzo Morabito (Autor) · Springer · Tapa Dura

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Reseña del libro "Big Data and Analytics: Strategic and Organizational Impacts (en Inglés)"

This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second part of the book addresses the impact of Big Data and analytics on management and organizations, focusing on challenges for governance, evaluation, and change management, while the concluding part reviews real examples of Big Data and analytics innovation at the global level. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox to improve understanding and exploit business opportunities related to Big Data and analytics.