Name: An Abstraction Theory for Marketing Art & Heritage (en Inglés)
Price: 368764.00 COP
Availability: InStock
Author: Essam, Reem ; Kortam, Wael ; Tarek, Alaa
ISBN: 9786202672573

portada An Abstraction Theory for Marketing Art & Heritage (en Inglés)

Formato

Libro Físico

Autor

Wael Kortam

Reem Essam

Alaa Tarek

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

192

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.1 cm

Peso

0.29 kg.

ISBN13

9786202672573

Categorías

Control de calidad y gestión de la productividad

An Abstraction Theory for Marketing Art & Heritage (en Inglés)

Wael Kortam (Autor) · Reem Essam (Autor) · Alaa Tarek (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "An Abstraction Theory for Marketing Art & Heritage (en Inglés)"

As every event or occasion in life has its physical and mental pole, there is a relationship between the virtual and the material, between the perceptible and the imperceptible. This book represents an attempt to find a new realm contributing to the current marketing practices through proposing a new method of marketing of art and heritage artifacts. This book tries to find a hint of a new angle through marketing practices on the relationship among abstraction, art and heritage marketing and customer value in art museums, galleries and exhibitions. It aims at gaining insight into the abstract marketing themes for better use of the best marketing practices at museums, illuminating the way for others to establish additional studies that look deeply into the relationships among abstraction theory, art & heritage dimensions and customer value. We look forward to guiding art organizations on what is required strategically and operationally to gain the highest customer value. This new realm may start a debate on how and why the art and heritage field might move towards a stronger focus on abstract marketing throughout measurable results.