Name: Advertising in the Digital Age: Theories and Practices (en Inglés)
Price: 578988.00 COP
Availability: InStock
Author: Sevil Yesiloglu Joyce Costello
ISBN: 9781529601985

portada Advertising in the Digital Age: Theories and Practices (en Inglés)

Formato

Libro Físico

Editorial

Sage Publications 2024-05-11, Thousand Oaks,

Autor

Sevil Yesiloglu Joyce Costello

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9781529601985

Advertising in the Digital Age: Theories and Practices (en Inglés)

Sevil Yesiloglu Joyce Costello (Autor) · Sage Publications 2024-05-11, Thousand Oaks, · Tapa Dura

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Reseña del libro "Advertising in the Digital Age: Theories and Practices (en Inglés)"

Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.