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The Marking Enterprise: Business Success and Societal Embedding
Jean-Claude Thoenig
(Autor)
·
Charles Waldman
(Autor)
·
Palgrave MacMillan
· Tapa Blanda
The Marking Enterprise: Business Success and Societal Embedding - Thoenig, Jean-Claude ; Waldman, Charles
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Reseña del libro "The Marking Enterprise: Business Success and Societal Embedding"
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
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